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A library of business, legal, and operational templates built for real estate photographers, Matterport service providers, 3D capture specialists, and proptech professionals.

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Business Ops & Marketing

Capabilities Brochure

A polished, customizable capabilities brochure for real estate photographers and 3D tour providers to introduce their services, pricing tiers, and differentiators to prospective clients.

Last updated Jul 7, 2026

Disclaimer: This template is for informational purposes only and is not legal advice. Have a qualified attorney review it before use.

What is the Capabilities Brochure?

The Capabilities Brochure is a customizable marketing document designed for real estate photographers, 3D tour creators, and reality-capture professionals to present their studio to prospective clients. It covers studio background, a full service portfolio (still photography, virtual tours, drone imagery, video, and floor plans), tiered pricing packages, turnaround commitments, and key differentiators — giving agents and brokers everything needed to evaluate and book a photographer in a single polished document.

When should you use this form?

The Capabilities Brochure is the right choice when a photographer or 3D tour provider is pitching a real estate brokerage, responding to a referral, exhibiting at a real estate conference, or onboarding a new agent relationship. It is especially useful when a prospective client needs a leave-behind that explains service tiers and pricing without a live sales call. Studios launching in a new market or expanding into luxury listings also use it to establish credibility quickly.

What's included in this template?

  • Studio bio section with business name, years of experience, and markets served
  • Service portfolio listing still photography, 3D virtual tours, drone/aerial imagery, cinematic video, and floor plans
  • Three-tier pricing overview with customizable starting fees and volume discount thresholds
  • Turnaround time commitments for photo delivery, 3D tour publication, and video editing
  • Differentiators section covering track record, technology stack, and satisfaction guarantee with revision window
  • Deliverable examples and quality standards for each service type
  • Booking instructions and service area availability details
  • Contact and next steps section with studio-specific information

How do I fill out this form?

  1. Open the template at forms.wgan.info. Navigate to forms.wgan.info, locate the Capabilities Brochure template in the Real Estate Photography category, and click to open the online form editor.
  2. Enter your studio details. Fill in your business name, years of experience, and the markets you serve in the About section so the brochure header and bio populate correctly.
  3. Configure services and pricing tiers. Select which services you offer — photography, 3D tours, drone, video, floor plans — and enter your starting fees for each of the three named pricing tiers.
  4. Set turnaround times and service area. Input your standard delivery windows for photos, 3D tour publication, and video, then specify your geographic service area and availability notes.
  5. Review the completed brochure preview. Use the on-screen preview to confirm all sections — differentiators, booking instructions, and contact details — are accurate and complete before downloading.
  6. Download and distribute the finished brochure. Click the download button to save the finished Capabilities Brochure as a PDF, then share it digitally or print it for in-person meetings with agents and brokers.

Preview

Capabilities Brochure — page 1 preview covering About [STUDIO NAME], Service Portfolio, Deliverable Examples and Standards
Page 1
Capabilities Brochure — page 2 preview covering Why Choose [STUDIO NAME], How to Book, Service Area and Availability
Page 2

First 2 pages shown — watermarked. Subscribe to fill out and download the unbranded document.

What this form covers

About Your Studio

Introduce yourself to prospective clients with a polished, branded capabilities brochure. This template opens with a compelling studio bio — populated with your business name, years of experience, and the markets you serve — so agents and brokers immediately understand who you are and why you're the right choice.

Service Portfolio

The brochure clearly lists every service you offer:

  • **Still Photography** — HDR, fully edited, MLS-ready - **3D Virtual Tours** — powered by your chosen platform (Matterport, iGUIDE, and others supported) - **Aerial / Drone Imagery** — FAA-certified coverage with compliance documentation available - **Cinematic Video Walkthroughs** — with social-format (9:16) cuts included in top-tier packages - **Floor Plans** — 2D and 3D options generated from scan data

Pricing Tier Overview

Three named tiers — each with a starting fee you set — make it easy for prospects to self-select the right package before they even call you. Tier 1 covers essentials for smaller listings; Tier 2 adds 3D tour and aerial; Tier 3 delivers the full luxury experience with video and floor plans. Volume discount thresholds are also included.

Turnaround Times

State your commitments in plain language: standard photo delivery, 3D tour publication, and video editing windows are each called out separately, giving clients the scheduling confidence to book without hesitation.

Why Choose Us

A dedicated differentiators section lets you spotlight your track record (total listings shot), technology stack, on-time delivery culture, direct-access client support, and a satisfaction guarantee with a clearly defined revision window — all the proof points that convert a curious prospect into a booked client.

Table of contents

  1. About [STUDIO NAME]
  2. Service Portfolio
  3. Deliverable Examples and Standards
  4. Pricing Tier Overview
  5. Turnaround Times
  6. Why Choose [STUDIO NAME]
  7. How to Book
  8. Service Area and Availability
  9. Contact and Next Steps

What's included

  • Customizable studio intro with years of experience and service area
  • Full service portfolio: photography, 3D tours, drone, video, floor plans
  • Deliverable quality standards and file format details
  • Three-tier pricing structure with package names and starting fees
  • Stated turnaround times for photos, 3D tours, and video
  • Why-choose-us differentiators including satisfaction guarantee
  • Booking instructions and recommended lead time
  • Service area coverage and travel fee policy
  • Complete contact block with email, phone, and website
#capabilities#brochure#marketing#sales

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