Pricing and Margin Calculator

WGAN 2026 — PER-SHOOT PRICING CALCULATOR Yellow cells are inputs. Blue cells are calculated. Adjust prices to your market. ServiceQuantityUnit priceSubtotal HDR photo set (25 images)1225$225.00 HDR add-on (per 10 images)060$0.00 3D digital twin (≤3,000 sq ft)1400$400.00 3D tour add-on (per 1,000 sq ft)075$0.00 Schematic 2D floor plan0100$0.00 GLA-measured floor plan0150$0.00 Aerial / drone photo set0225$0.00 Aerial highlight video (60 sec.)0350$0.00 Cinematic walkthrough (90–180 sec)0550$0.00 Vertical / social cutdown (per cut)075$0.00 Twilight / dusk re-shoot0200$0.00 Virtual staging (per room)035$0.00 Hosted tour renewal (12 months)0100$0.00 Rush turnaround0100$0.00 Subtotal $625.00 Discount (%) 0%$0.00 Travel reimbursement (miles × IRS rate) 0$0.67$0.00 Sales tax (rate) 0.00%$0.00 TOTAL DUE $625.00 Margin estimate (uses Cost of Doing Business sheet) Estimated hours of work for this shoot3 × Sustaining hourly rate (from CODB sheet)$101.50 Estimated cost of this shoot$304.50 Estimated gross margin$320.50 Margin as % of TOTAL DUE51.3% WGAN-2026-FORM-BOM-005 v1.0 · Pricing & Margin Calculator · Yellow cells = inputs. Tweak unit prices for your market. CODB sheet feeds the sustaining hourly rate. WGAN 2026 — COST OF DOING BUSINESS (ANNUAL) Yellow inputs flow into a sustaining hourly rate (cell C20). That rate is used on the Pricing sheet. Annual expense categoryNotesAmount (USD) Replace every 3–5 yrs ÷ $5,000 Software (Lightroom, plug-ins, hosting, CRM) Monthly × 12 $1,500 Insurance (general liability + aviation) $1M+ aviation if drone $1,800 Track mileage separately $6,000 Marketing (website, ads, print, swag) 5–10% of revenue is co $3,000 Continuing education $1,000 Phone + internet (business portion)$1,500 Office / studio rent If applicable $0 Accounting + legal Bookkeeper, tax prep, at $1,500 Bank + payment fees (Stripe, ACH, etc.) ~2.9% on cards $1,200 Taxes (self-employment + state, est.) Set aside ~25–35% $12,000 Health…