Member Marketing Playbook

IMPORTANT — NOT LEGAL ADVICE

We Get Around Network (WGAN) is not a law firm and does not provide legal advice. Templates are thought-starters; adapt to your business and consult a licensed attorney for any commercial use.

MEMBER MARKETING PLAYBOOK

How WGAN members find clients in 2026

2026 Master Template · U.S. General

WHO THIS IS FOR

WGAN members who are looking to grow their photography / 3D-tour business in 2026. This Playbook replaces the 2017 contributed plan and is calibrated to today's platforms, AI-search behavior, and the way listing agents actually find vendors.

1. Your Foundation (Set Once, Reuse Daily)

• Google Business Profile — fully completed, photos refreshed quarterly, weekly posts, agent reviews on auto-ask after every shoot.
• Pro website — clear service categories, sample galleries by service type, fast load times, mobile-first, accessible (WCAG 2.1 AA).
• LinkedIn for agent prospecting; Instagram + TikTok for craft and local visibility; YouTube for tour reels and behind-the-scenes.
• Email list — capture at booking; send a monthly digest of recent work and a quarterly tips email to past agents.
• Pricing page or PDF (WGAN-2026-FORM-BOM-003) — public, no obfuscation; saves both sides time.

2. AI Search and AEO / GEO

• AI-answer engines (ChatGPT, Perplexity, Google AI Overviews) increasingly answer 'best real estate photographer near [city]' style queries. Optimize for being cited:
• Structured FAQ content on your site (use FAQ schema).
• Local-business schema (LocalBusiness, Photographer) on every page.
• Cite-able pricing, turnaround, and service-area information in plain prose.
• Original content: 'How we shot [property]' case studies with specifics that LLMs can paraphrase.

3. Listing-Agent Prospecting

• Make a target list of 50 agents in your service area. Refresh quarterly.
• First-touch: send WGAN-2026-FORM-BOM-002 (RE Agent One-Pager) + a sample-tour link.
• Second-touch (2 weeks): comment on one of their listings on social. Quietly useful, not pitchy.

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